Name: Trillboards DOOH Advertising
Author: snehdhruv

Tools observed via MCP handshake

import_feedback_creative — Import an AI model’s image through native bytes, moderation and brand review. Provide exactly one of asset_url, source_creative_id or image_base64. Inline bytes
configure_feedback_brand — Configure your native brand profile and enable its booked reactive campaign. Uses your authenticated native buyer and existing funded placement.
create_creative_experiment — Create an experiment on a funded native media-buy placement. Uses your authenticated native buyer and existing funded placement.
get_creative_experiment — Read your native experiment, policy and latest 500 owned creative recovery records. Uses your authenticated native buyer and existing funded placement.
register_creative_variants — Register approved native generated creative variants. Uses your authenticated native buyer and existing funded placement.
update_creative_policy — Replace native creative weights at the expected policy version. Uses your authenticated native buyer and existing funded placement.
get_creative_rewards — Read a metered page of latest measured native play states. Read actual latest native plays with NULL preserved. Dates are YYYY-MM-DD, max 31 days. Poll with the
stop_creative_experiment — Stop the native experiment at the expected policy version. Uses your authenticated native buyer and existing funded placement.
generate_brand_creative — Generate a native brand creative for explicit review and moderation. The native ad and advertiser come from the experiment. Review and AI moderation are separat
review_feedback_creative — Approve or reject your generated creative using native brand review. Uses your authenticated native buyer and existing funded placement.
register_partner — Register a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner integration - Creating a new partner account to manage
get_partner_info — Get information about the authenticated partner account. WHEN TO USE: - Checking current partner status and stats - Verifying API key is working - Getting part
register_device — Register or update a device in the partner's network. WHEN TO USE: - Adding a new screen/kiosk/vending machine to the network - Updating device location or con
list_devices — List all devices registered to the partner account. WHEN TO USE: - Getting an overview of all connected devices - Finding devices by status (online/offline) -
get_device — Get detailed information about a specific device. WHEN TO USE: - Checking status of a single device - Getting device configuration details - Debugging device i
delete_device — Soft-delete a device from the partner account. WHEN TO USE: - Removing a device that's been decommissioned - Cleaning up test devices - Removing a device that'
get_device_ads — Get current ads scheduled for a device (for testing). WHEN TO USE: - Testing device ad delivery - Debugging which ads are being shown - Verifying ad targeting
record_impression — Record a single ad impression from a device. WHEN TO USE: - Reporting that an ad was displayed on a device - Recording impression with detailed metadata - Sing
batch_impressions — Record multiple impressions in a single request (up to 100). WHEN TO USE: - Bulk reporting impressions from offline period - Efficient batch processing of impr
device_heartbeat — Send a heartbeat signal from a device to report its status. WHEN TO USE: - Regular device health monitoring (every 30-60 seconds) - Reporting current playback
get_analytics — Get analytics data for the partner account. WHEN TO USE: - Viewing overall performance metrics - Analyzing device performance - Generating reports on impressio
create_webhook — Create a new webhook subscription for real-time events. WHEN TO USE: - Setting up real-time notifications for device events - Integrating with external systems
list_webhooks — List all webhook subscriptions for the partner account. WHEN TO USE: - Viewing all configured webhooks - Auditing webhook subscriptions - Finding a webhook to
update_webhook — Update an existing webhook subscription. WHEN TO USE: - Changing the webhook endpoint URL - Adding or removing subscribed events - Enabling or disabling a webh
delete_webhook — Delete a webhook subscription. WHEN TO USE: - Removing a webhook that's no longer needed - Cleaning up old integrations - Removing test webhooks RETURNS: - su
test_webhook — Send a test event to a webhook endpoint. WHEN TO USE: - Verifying webhook endpoint is working - Testing integration during development - Debugging webhook deli
get_webhook_deliveries — Get delivery history for a webhook. WHEN TO USE: - Debugging failed webhook deliveries - Auditing webhook activity - Checking delivery success rates RETURNS:
discover_inventory — Discover available DOOH screens across the exchange network. WHEN TO USE: - Finding screens by venue type (retail, transit, office, etc.) - Finding screens in
get_live_audience — Get real-time audience data for a specific screen. WHEN TO USE: - Checking current audience at a screen before buying - Monitoring audience during a live campa
get_audience_forecast — Predict what the audience will look like at a screen at a specific time. WHEN TO USE: - Planning campaigns for specific time slots - Estimating audience compos
create_campaign — Create a new advertising campaign targeting DOOH screens. WHEN TO USE: - Setting up a new ad campaign on available screens - Targeting specific venues, locatio
get_campaign_performance — Get detailed performance metrics for a campaign. WHEN TO USE: - Monitoring active campaign performance - Reviewing completed campaign results - Getting per-scr
get_network_stats — Get network-wide statistics across all partner screens. WHEN TO USE: - Getting a high-level overview of network performance - Checking how many screens are onl
get_signals — [AdCP Signals] Get real-time audience signals from DOOH screens. This is an AdCP (Ad Context Protocol) compliant tool. It returns deterministic audience signal
activate_signal — [AdCP Signals] Activate an audience signal for DSP targeting. Returns an activation_key token for referencing this signal activation. Free-form Trillboards sig
get_adcp_capabilities — [AdCP] Get the seller agent's AdCP capabilities and supported protocols. Returns the full capability declaration for this AdCP DOOH seller agent. This tool doe
get_products — [AdCP Media Buy] Get available DOOH advertising products and packages. NO AUTHENTICATION REQUIRED. Discovery is open — read the catalogue first, get a key when
list_creatives — [AdCP Creative] List the creatives this buyer has on file with us. OUR LIBRARY IS PER-BUY, AND THIS SAYS SO. AdCP's creative library models concepts, variables
list_creative_formats — [AdCP Media Buy] List the creative formats this network actually accepts. Every format is DERIVED from live per-screen capability (panel size, min/max spot len
get_media_buys — [AdCP Media Buy] List media buys with status, budget, flight and optional delivery snapshots. Status, budget and flight are read from the advertisements + plac
create_media_buy — [AdCP Media Buy] Create a media buy (campaign) from an AdCP buy specification. Creates a campaign that targets DOOH screens based on the provided specification
update_media_buy — [AdCP Media Buy] Update an existing media buy (campaign). Modify budget, targeting, schedule, or status of an existing media buy. WHEN TO USE: - Adjusting cam
sync_creatives — [AdCP Media Buy] Validate and sync creative assets for a media buy. Validates creative assets (resolution, duration, format) against screen specifications. Ret
get_media_buy_delivery — [AdCP Media Buy] Get delivery/performance report for a media buy. Returns campaign performance with breakdowns by screen, venue, hour, and audience segment. W
provide_performance_feedback — [AdCP Media Buy] Provide optimization signals from buyer agent. Accepts feedback from buyer agents for floor price adjustment and inventory optimization. Enabl
log_event — [AdCP Media Buy] Record a conversion or attribution event. Records conversion events for post-campaign attribution analysis. Events are deduplicated by event_i
list_accounts — [AdCP Accounts] List the accounts this credential can transact on. This seller's account model is 'explicit': one API key IS one account, so this returns exact
sync_accounts — [AdCP Accounts] Establish or confirm the account behind this credential. IMPORTANT — what this does NOT do: it does not provision a new account. This seller's
get_task_status — [AdCP Protocol] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a `tas
tasks_get — [AdCP Protocol] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a `tas
list_tasks — [AdCP Protocol] List AdCP tasks belonging to your account, newest first. Returns `query_summary` (totals and a status breakdown), `tasks`, and `pagination`. Fi
tasks_list — [AdCP Protocol] List AdCP tasks belonging to your account, newest first. Returns `query_summary` (totals and a status breakdown), `tasks`, and `pagination`. Fi
get_pricing — Get machine-readable pricing for all Trillboards products. Returns graduated usage-based pricing, free tier thresholds, and committed-use discount tiers. No aut
get_usage_summary — Get your current billing period usage summary with per-product breakdown and costs. Shows free tier consumption, paid usage, and total cost.
setup_billing — Set up pay-per-use billing with a Stripe payment method. A stored card grants no API credit; fund usage with credits or explicitly authorized API postpay allowa
purchase_credits — Purchase committed-use credits at a discount. Three tiers: tier_500 ($500 → $625 credit, 25% bonus), tier_2000 ($2,000 → $3,100 credit, 55% bonus), tier_5000 ($
get_billing_status — Check current billing status including whether billing is set up, credit balance, Stripe customer ID, and payment method status. Use this to determine if billin
get_campaign_attribution — Get comprehensive attribution summary for a DOOH campaign. WHEN TO USE: - Measuring overall campaign effectiveness (reach, footfall, sales lift) - Getting a hi
get_attribution_timeseries — Get daily attribution timeseries for a campaign. WHEN TO USE: - Tracking attribution trends over time - Identifying which days had the strongest lift - Buildin
get_attention_metrics — Get edge AI attention metrics for a campaign (FEIN-powered). This is what makes DOOH attribution better than digital: Trillboards MEASURES viewability via FEIN
get_creative_attention — Get per-creative attention breakdown for a campaign. WHEN TO USE: - A/B testing creative variants by attention score - Identifying which creative drives the mo
get_multi_touch_attribution — Get multi-touch attribution model results for a campaign. Supported models: time_decay, position_based, attention_weighted. WHEN TO USE: - Understanding how D
get_cross_channel_journey — Get cross-channel customer journey data (Sankey flow) for a campaign. Shows how users flow between channels: DOOH -> mobile -> web -> store. WHEN TO USE: - Vi
get_incrementality — Get incrementality/lift test results for a campaign. Uses Bayesian (Beta-Binomial with 10K Monte Carlo samples) and frequentist (chi-square with Yates correcti
create_experiment — Create an incrementality experiment for a campaign. Sets up a geo-holdout, ghost ads, or propensity score matching experiment to causally measure DOOH advertis
get_creative_attribution — Get attribution performance by individual creative variant. Links creative execution to attribution outcomes: which creative variant drove the most store visit
get_roas — Get Return on Ad Spend (ROAS) with transaction attribution data. Closes the ROAS loop: matches purchase events to DOOH exposures with time-decay weighting, and
export_cohort — Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed cohort to the specified DSP (The Trade Desk, DV360, or
get_audience_lookalike — Find screens with similar audience profiles using pgvector similarity. Uses 64-dimensional audience vectors with HNSW cosine similarity index to find screens w
semantic_audience_search — Search screens by natural language scene description using pgvector. Uses 768-dimensional Gemini embeddings on scene descriptions from FEIN edge AI to find scr
get_campaign_heatmap — Get geographic exposure heatmap data for a campaign. Returns lat/lng clusters with exposure counts and device reach, useful for visualizing where ads were show
verify_proof_of_play — Verify cryptographic proof of ad delivery or get campaign proofs. Requires either campaign_id or proof_payload (at least one must be provided). Two modes: 1.
query_observations — Query the universal observation stream using natural language or structured filters. Returns multi-modal sensing data (audience, vehicle, environment, commerce)
semantic_search_observations — Search observations by semantic similarity. Find moments that match a description like "lunch rush at fast casual restaurants" using vector embeddings. Uses 76
anomaly_detect — Detect anomalies in observation patterns. Alert when metrics deviate significantly from trailing averages. Computes trailing mean and standard deviation for a
cross_signal_correlate — Discover correlations between different signal types. Example: relationship between ad fill rate and audience attention for QSR venues. Queries the cross_signa
configure_sensing — Configure what a screen should sense using natural language. Generates and optionally pushes a sensing profile to the device. Uses Gemini AI to interpret a nat
export_dataset — Export observation data as a structured dataset. Supports filtering by time, geography, venue type, and observation family. Queries the relevant table based on
predictive_query — Generate predictive insights from observation patterns. Predict whether a venue is likely to see increased foot traffic based on current patterns. Uses histori
get_social_attention — Query measured social attention events within your authorized screen and venue scope. Filter by minimum social amplification factor and time range; results are
find_similar_moments — Find historically similar audience moments across the screen network using embedding similarity search. Input a natural-language description of the target momen
predict_moment_quality — Predict the VAS (Viewability Attention Score) a specific creative would achieve at a given moment, based on historical data and causal modeling. Uses the Causa
recommend_creative — Given a moment description, rank candidate creatives by predicted VAS performance. Evaluates each creative candidate against the described moment context using

when	check	result	http	latency	detail
4 h ago	mcp initialize	ok	200	156 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
11 h ago	mcp initialize	ok	200	126 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
17 h ago	mcp initialize	ok	200	124 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
28 h ago	mcp initialize	ok	200	123 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
34 h ago	mcp initialize	ok	200	122 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
2 d ago	mcp initialize	ok	200	118 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
2 d ago	mcp initialize	ok	200	120 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
2 d ago	mcp initialize	ok	200	123 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
3 d ago	mcp initialize	ok	200	125 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools
3 d ago	mcp initialize	ok	200	135 ms	server dooh-exchange 1.0.0 · protocol 2025-06-18 · 83 tools

Trillboards DOOH Advertising

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