Gus Dantas · retail media measurement

Name: Gus Dantas · retail media measurement
Author: com.ghostavo

MCP serverMCP

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

by com.ghostavohomepage ↗v1.2.0

Observed by Wellknown

Evidence

Everything here was measured by our prober or read from a registry. Nothing is self-reported.

30-day availability1/1 checks ok

30 days agotoday

Endpoints

Registry facts

Not distributed through a package registry we index.

when	check	result	http	latency	detail
1 h ago	mcp initialize	ok	200	18 ms	server gus-dantas 1.2.0 · protocol 2025-06-18 · 4 tools

Tools observed via MCP handshake

ask_gus — Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passage
gus_profile — A short professional profile: where he works, what he has done, what he is doing now.
retail_media_primer — A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop
leave_a_note — Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover

Declared by sources

Attributed to the source that supplied each field. Treated as claims, not facts.

No long description beyond the summary.

kind ← Official MCP Registry

name ← Official MCP Registry

summary ← Official MCP Registry

version ← Official MCP Registry

description ← Official MCP Registry

homepageUrl ← Official MCP Registry

publisherName ← Official MCP Registry

Derived by Wellknown

Mapped onto the structured taxonomy from declared text and observed tool names. Confidence shown for derived entries.

Provenance

Every source is kept verbatim. Field changes are logged as events.

Official MCP Registrycom.ghostavo/retail-media-measurement

first seen 4 h ago · fetched 4 h agoopen ↗

Field history (6 recent events)

4 h ago · declared · summary → "Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote."
4 h ago · declared · description → "Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote."
4 h ago · declared · publisherName → "com.ghostavo"
4 h ago · declared · homepageUrl → "https://ghostavo.com"
4 h ago · declared · version → "1.2.0"
4 h ago · declared · protocols → ["mcp"]