Every change Wellknown observed on this MCP server, newest first, with what it was before and what it became. Tool-surface changes carry the definition diff. Nothing here is edited after the fact.
Added "get_google_ads_shopping_targeting_and_creatives" and "get_meta_ads_reach_messages_and_landing_pages"; changed the definition of "find_ads_with_broken_pages_or_expired_offers" and "get_cross_channel_ads_overview" (35 tools before, 37 now)
Ad & Deal Health, untrimmed: every liveadsad thatpointpoints to a broken or out-of-stockpagespage,adspromotespromotingan expiredoffersoffer, keeps an evergreen 'urgency'claimsclaim,andor could not be checked, plus expired homepagebanners.banners, with the full ad text, links, landing check and product read. Checks your own store by default, or one named rival.
⟨9 unchanged words⟩ brand vs rivals: live and new ads, reach, channel mix, 12 weeks of launches per channel and placement, coordinated pushes, gaps vs you, the Google country matrix, Meta placement concentration, and prioritized insights with suggested actions. Full data, nothing trimmed.
Google ads: Shopping, targeting, freshness and creatives — Everything on the app's Google Ads tab for your brand vs rivals, untrimmed: live, new and stopped ads, every country, Google Shopping, formats, targeting, creative freshness (median ad age, weekly series), all topics, where ads show, reach, alerts, advertiser accounts. Name exactly one brand to also get its Google creatives, 200 per page (creatives_offset for the next page; `total` tells how many exist). Up to 6 brands per call.
Meta ads: reach, messages, offers and landing pages — Everything on the app's Meta Ads tab for your brand vs rivals, untrimmed: reach (accounts that saw the ads, UK/EU only) and reach by market, all top ads by reach and by days running plus ended long-runners (full copy, links), hook angles with what each brand tests vs funds, hooks by country with every angle count, offers and codes, CTA mix, formats, languages, creators, new promoters, campaign tags, sites and every promoted page (name, price, stock, category, live ads, reach, broken links). Up to 6 brands per call.
Changed the definition of "request_new_brand_monitoring"
AskAddRivalSweepera rival domain toaddmonitoring.aSigneddomainin with RivalSweeper: adds it tomonitoring.yourFree;monitoredrequiresrivalsan
Authorization not required, issuer https://mcp.rivalsweeper.com
Added "check_brand_data_coverage", "find_ads_with_broken_pages_or_expired_offers", "find_closest_competitor_brands" and 32 more; removed "get_ads_overview", "get_api_usage", "get_brand_radar" and 18 more (21 tools before, 35 now)
Signal coverage for a domain (free) — Check which competitive signals RivalSweeper has for an eCommerce domain, with per-signal freshness. Free and non-billable - call this before any billable tool so you never pay for a domain we do not cover.
Ad & Deal Health — Ad & Deal Health: live ads that point to broken or out-of-stock pages, ads promoting expired offers, evergreen 'urgency' claims, and expired homepage banners. Checks your own store by default, or one named rival.
DNA competitors for a brand — The brand's last-known DNA competitor set: the closest competing brands RivalSweeper identified for a domain, each with name, website, country, home-market flag and match tier, plus the brand's own DNA profile. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
Added "get_ads_overview", "get_brand_radar", "get_new_products" and 5 more; changed the definition of "get_api_usage", "get_brand_snapshot", "get_competitor_alerts" and 8 more (13 tools before, 21 now)
YourAPIusage&andcreditplanbalancestatus (free)
Your own accountstatus:status.currentSignedprepaidin
Added "get_competitor_alerts", "get_domain_changes" and "submit_data_request" (10 tools before, 13 now)
Significant competitor changes (2 credits) — Recent significant changes for a competitor: price drops/increases >10%, new promotions, stock-status flips. Returns a chronological alert feed with a summary. Configurable window (1-90 days, default 7). 2 credits; no data = no charge.
Raw domain change feed (2 credits) — Full change feed for a domain: every recorded property change (Price, StockStatus, Title, etc.) grouped by property, within a configurable window (1-90 days, default 7). Up to 100 most recent changes. 2 credits; no data = no charge.
Request a specific signal for a domain (free) — Tell RivalSweeper exactly what signal you need for a domain. We prioritize data collection based on demand. Use this when get_coverage shows a signal is missing or when you need data we do not yet track. Free and non-billable.
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Certificate changed, valid to 2026-12-28
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Authorization not required, issuer https://mcp.rivalsweeper.com
Certificate recorded, valid to 2026-10-30
Authorization not required, issuer https://mcp.rivalsweeper.com
First tool surface recorded: 10 tools (server version 1.0.0)
Showing the latest 23 events. The API returns up to 500 and filters by kind: ?kind=tool_surface_changed
Active promotions — Active promotions/discount codes for a brand: code, discount type/value, min order, validity window. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 1 credit, no data = no charge).
AI-readiness score — RivalSweeper 6-pillar AI/agent-readiness score for a domain (schema.org, technical access, content quality, trust, AI-specific, entity recognition) with tier and highlights. Uniquely RivalSweeper data. Included in RivalSweeper plans (developer API keys: 1 credit, no data = no charge).
AI citations — Whether AI models cite each brand when answering shopping questions: citation rate overall and by AI platform, plus recent example queries and the cited URLs. RivalSweeper currently samples Google Gemini and OpenAI's open-weight GPT-OSS models.
Agent Checkout Race — RivalSweeper's weekly race of AI shopping agents buying the same product from your store and rivals: which stores an agent could complete checkout on, where it got stuck, KPIs and findings.
Competitor pricing — Price statistics (min/max/avg/median) plus recent product samples for a brand, optionally filtered by product-name query. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 1 credit, no data = no charge).
Brand Radar (house-of-brands stores) — Weekly Brand Radar for your store vs rivals: brands you are missing (white space), where you lead (moat), depth gaps, price position and discount pressure per brand. For multi-brand retailers; returns no data for single-brand stores.
Brand SWOT analysis — RivalSweeper's SWOT analysis of a brand over time: strengths, weaknesses, opportunities and threats, and how they changed.
Catalog analysis — RivalSweeper's analysis of a brand's product catalog: assortment, categories and pricing structure.
Competitor moves — What your rivals changed, newest first: technology and providers, shipping, ads, marketing messages, AI citations, agent readiness, hiring, performance, bestsellers and more (RivalSweeper's Domain Moves feed). Default last 7 days.
Ads overview across channels — Cross-channel ads picture (Meta, Google and others) for your brand vs rivals: live and new ads, channel mix, coordinated pushes, gaps vs you, and prioritized insights with suggested actions.
Customer reviews analysis — RivalSweeper's analysis of a brand's customer reviews: recurring themes, sentiment, praise and complaints.
Discount posture — How often and how deep each brand discounts: promo days vs observed days, average and max discount %, and promo types, over a window (7-365 days, default 30).
Newsletter insights — A brand's email newsletter patterns: cadence, send times, themes and offers, from RivalSweeper's newsletter tracking.
Full brand snapshot — Bundle: all current signals for one brand-day - promotions, price stats + samples, AI-readiness - in one call. Included in RivalSweeper plans (developer API keys: 15 credits, no data = no charge).
Homepage analysis — RivalSweeper's analysis of a brand's homepage: what it features and emphasizes, offers and messaging, and how it compares with rivals.
Shelf posture (homepage persistence & markdowns) — Which products each brand keeps on its homepage shelf and for how long (persistence, slots, best position), with price and markdown - a read on what brands are pushing. Window in days (7-365, default 90).
A brand's homepage top links, grouped by type — A brand's current homepage top links (up to 10) enriched from its catalog and grouped into Products, Categories and Content, in that order. Per link: title, vendor, price + compare-at/on-sale, currency, stock status, URL status (active/inactive), review rating, homepage position, anchor text and last update. A top-level 'comment' flags when pricing and/or stock status are not captured for the domain. Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
AI visibility (how AI models describe a brand) — How large language models describe a brand when asked shopping questions, by aspect: brand_reputation, competitor_comparison, product_recommendation, brand_review, industry_landscape, brand_sentiment, recommendation_gap. RivalSweeper currently samples Google Gemini and OpenAI's open-weight GPT-OSS models.
Hiring signals — Open roles per brand by department and location, change vs last check, top job titles and newly added or removed jobs - an early read on where a rival is investing.
Top discounted products — A brand's most-discounted products right now (by % or amount) or its newest discounts, with price, full price and discount.
Your RivalSweeper to-dos — Action items RivalSweeper raised for your team (e.g. fix a broken ad landing page, respond to a rival promotion), with priority, status, owner and due date. Default: pending items.
Your usage and plan status (free) — Your own account status. Signed in with RivalSweeper: your plan, tool calls used this month vs. the plan limit, and the domains you can query. Developer API key: prepaid credit balance plus calls and credits per tool over a look-back window (default 30 days). Free; only ever returns your own usage.
New products & pages — Newly published products and pages per brand (from sitemaps), newest first, with type and tags. Default last 7 days, up to 50 rows (max 200).
Predicted rival moves — RivalSweeper's weekly predictions of each tracked brand's likely next moves (e.g. a sale, a launch), with confidence, the evidence behind it, and a short narrative.
Product page analysis — RivalSweeper's analysis of a brand's product pages: the tactics they use (content, imagery, trust signals, offers, cross-sell).
Significant competitor changes — Recent significant changes for a competitor: price drops/increases >10%, new promotions, stock-status flips. Returns a chronological alert feed with a summary. Configurable window (1-90 days, default 7). Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
Social channels — Social network presence per brand: channels, followers and posting cadence.
Technology stack — The software services each brand runs (analytics, marketing, payments, reviews, search, etc.) as detected by RivalSweeper.
Upcoming events & recent activity — Your dashboard agenda: upcoming holidays and retail events in the countries your brands ship to, news mentions (7 days) and recent catalog activity per brand.
Your tracked brands — The brands in your RivalSweeper account: your own site(s) and the rival brands you monitor, with status. Use it to see which domains the other tools can answer for.
Request a specific signal for a domain (free) — Tell RivalSweeper exactly what signal you need for a domain. We prioritize data collection based on demand. Use this when check_brand_data_coverage shows a signal is missing or when you need data we do not yet track. Free and non-billable.
Request monitoring for a new domain (free, gated) — Ask RivalSweeper to add a domain to monitoring. Free; requires an active RivalSweeper plan or a developer account with a positive prepaid balance. First data typically lands within 24-72h.
Ads overview across channels — Cross-channel ads picture (Meta, Google and others) for your brand vs rivals: live and new ads, channel mix, coordinated pushes, gaps vs you, and prioritized insights with suggested actions.
Your usage and plan status (free) — Your own account status. Signed in with RivalSweeper: your plan, tool calls used this month vs. the plan limit, and the domains you can query. Developer API key: prepaid credit balance plus calls and credits per tool over a look-back window (default 30 days). Free; only ever returns your own usage.
Brand Radar (house-of-brands stores) — Weekly Brand Radar for your store vs rivals: brands you are missing (white space), where you lead (moat), depth gaps, price position and discount pressure per brand. For multi-brand retailers; returns no data for single-brand stores.
Full brand snapshot — Bundle: all current signals for one brand-day - promotions, price stats + samples, AI-readiness - in one call. Included in RivalSweeper plans (developer API keys: 15 credits, no data = no charge).
Significant competitor changes — Recent significant changes for a competitor: price drops/increases >10%, new promotions, stock-status flips. Returns a chronological alert feed with a summary. Configurable window (1-90 days, default 7). Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
Competitor pricing — Price statistics (min/max/avg/median) plus recent product samples for a brand, optionally filtered by product-name query. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 1 credit, no data = no charge).
A brand's homepage top links, grouped by type — A brand's current homepage top links (up to 10) enriched from its catalog and grouped into Products, Categories and Content, in that order. Per link: title, vendor, price + compare-at/on-sale, currency, stock status, URL status (active/inactive), review rating, homepage position, anchor text and last update. A top-level 'comment' flags when pricing and/or stock status are not captured for the domain. Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
Signal coverage for a domain (free) — Check which competitive signals RivalSweeper has for an eCommerce domain, with per-signal freshness. Free and non-billable - call this before any billable tool so you never pay for a domain we do not cover.
DNA competitors for a brand — The brand's last-known DNA competitor set: the closest competing brands RivalSweeper identified for a domain, each with name, website, country, home-market flag and match tier, plus the brand's own DNA profile. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
Raw domain change feed — Full change feed for a domain: every recorded property change (Price, StockStatus, Title, etc.) grouped by property, within a configurable window (1-90 days, default 7). Up to 100 most recent changes. Included in RivalSweeper plans (developer API keys: 2 credits, no data = no charge).
Signal history / time-series — Monthly time-series of price changes (drops/rises/avg delta) or stock-status flips for a brand. Included in RivalSweeper plans (developer API keys: depth-tiered, up to 3 months = 5 credits, 4-12 months = 8, 13-24 months = 13; no data = no charge).
New products & pages — Newly published products and pages per brand (from sitemaps), newest first, with type and tags. Default last 7 days, up to 50 rows (max 200).
Newsletter insights — A brand's email newsletter patterns: cadence, send times, themes and offers, from RivalSweeper's newsletter tracking.
Active promotions — Active promotions/discount codes for a brand: code, discount type/value, min order, validity window. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 1 credit, no data = no charge).
AI-readiness score — RivalSweeper 6-pillar AI/agent-readiness score for a domain (schema.org, technical access, content quality, trust, AI-specific, entity recognition) with tier and highlights. Uniquely RivalSweeper data. Included in RivalSweeper plans (developer API keys: 1 credit, no data = no charge).
Shelf posture (homepage persistence & markdowns) — Which products each brand keeps on its homepage shelf and for how long (persistence, slots, best position), with price and markdown - a read on what brands are pushing. Window in days (7-365, default 90).
Social channels — Social network presence per brand: channels, followers and posting cadence.
Technology stack — The software services each brand runs (analytics, marketing, payments, reviews, search, etc.) as detected by RivalSweeper.
Your tracked brands — The brands in your RivalSweeper account: your own site(s) and the rival brands you monitor, with status. Use it to see which domains the other tools can answer for.
Request monitoring for a new domain (free, gated) — Ask RivalSweeper to add a domain to monitoring. Free; requires an active RivalSweeper plan or a developer account with a positive prepaid balance. First data typically lands within 24-72h.
Request a specific signal for a domain (free) — Tell RivalSweeper exactly what signal you need for a domain. We prioritize data collection based on demand. Use this when get_coverage shows a signal is missing or when you need data we do not yet track. Free and non-billable.
⟨5 unchanged words⟩ :false,"readOnlyHint":true,"title":"YourAPIusage&andcreditplanbalancestatus (free)"}
Full brand snapshot(15 credits)
⟨11 unchanged words⟩ + samples, AI-readiness - in one call. Included in RivalSweeper plans (developer API keys: 15credits;credits, no data = nocharge.charge).
⟨6 unchanged words⟩ "readOnlyHint":true,"title":"Full brand snapshot(15 credits)"}
Significant competitor changes(2 credits)
⟨21 unchanged words⟩ Configurable window (1-90 days, default 7). Included in RivalSweeper plans (developer API keys: 2credits;credits, no data = nocharge.charge).
⟨6 unchanged words⟩ "readOnlyHint":true,"title":"Significant competitor changes(2 credits)"}
Competitor pricing(1 credit)
⟨9 unchanged words⟩ brand, optionally filtered by product-name query. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 1credit;credit, no data = nocharge.charge).
⟨5 unchanged words⟩ true,"readOnlyHint":true,"title":"Competitor pricing(1 credit)"}
A brand's homepage top links, grouped by type(2 credits)
⟨52 unchanged words⟩ stock status are not captured for the domain. Included in RivalSweeper plans (developer API keys: 2credits;credits, no data = nocharge.charge).
⟨9 unchanged words⟩ A brand's homepage top links, grouped by type(2 credits)"}
DNA competitors for a brand(2 credits)
⟨25 unchanged words⟩ , plus the brand's own DNA profile. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 2credits;credits, no data = nocharge.charge).
⟨7 unchanged words⟩ true,"title":"DNA competitors for a brand(2 credits)"}
Raw domain change feed(2 credits)
⟨24 unchanged words⟩ 7). Up to 100 most recent changes. Included in RivalSweeper plans (developer API keys: 2credits;credits, no data = nocharge.charge).
⟨7 unchanged words⟩ ":true,"title":"Raw domain change feed(2 credits)"}
Signal history / time-series(5-13 credits by depth)
⟨6 unchanged words⟩ delta) or stock-status flips for a brand.Depth-tieredIncluded in RivalSweeper plans (developer API keys: depth-tiered, up to 3 months = 5 credits, 4-12 months = 8, 13-24 months =13.13;Nono data = nocharge.charge).
⟨7 unchanged words⟩ ":true,"title":"Signal history / time-series(5-13 credits by depth)"}
Active promotions(1 credit)
⟨7 unchanged words⟩ discount type/value, min order, validity window. Freshness-stamped. Included in RivalSweeper plans (developer API keys: 1credit;credit, no data = nocharge.charge).
⟨5 unchanged words⟩ true,"readOnlyHint":true,"title":"Active promotions(1 credit)"}
AI-readiness score(1 credit)
⟨16 unchanged words⟩ ) with tier and highlights. Uniquely RivalSweeper data. Included in RivalSweeper plans (developer API keys: 1credit;credit, no data = nocharge.charge).
⟨5 unchanged words⟩ true,"readOnlyHint":true,"title":"AI-readiness score(1 credit)"}
Ask RivalSweeper to add a domain to monitoring.Free, butFree; requires an active RivalSweeper plan or a developer account with a positive prepaid balance. First data typically lands within 24-72h.
Ads overview across channels — Cross-channel ads picture (Meta, Google and others) for your brand vs rivals: live and new ads, channel mix, coordinated pushes, gaps vs you, and prioritized insights with suggested actions.
Brand Radar (house-of-brands stores) — Weekly Brand Radar for your store vs rivals: brands you are missing (white space), where you lead (moat), depth gaps, price position and discount pressure per brand. For multi-brand retailers; returns no data for single-brand stores.
New products & pages — Newly published products and pages per brand (from sitemaps), newest first, with type and tags. Default last 7 days, up to 50 rows (max 200).
Newsletter insights — A brand's email newsletter patterns: cadence, send times, themes and offers, from RivalSweeper's newsletter tracking.
Shelf posture (homepage persistence & markdowns) — Which products each brand keeps on its homepage shelf and for how long (persistence, slots, best position), with price and markdown - a read on what brands are pushing. Window in days (7-365, default 90).
Social channels — Social network presence per brand: channels, followers and posting cadence.
Technology stack — The software services each brand runs (analytics, marketing, payments, reviews, search, etc.) as detected by RivalSweeper.
Your tracked brands — The brands in your RivalSweeper account: your own site(s) and the rival brands you monitor, with status. Use it to see which domains the other tools can answer for.