upGrowth Growth Toolkit

Name: upGrowth Growth Toolkit
Author: in.upgrowth

MCP serverMCP

29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.

by in.upgrowthrepository ↗homepage ↗v1.4.2

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Observed by Wellknown

Evidence

Everything here was measured by our prober or read from a registry. Nothing is self-reported.

30-day availability9/9 checks ok

30 days ago

Endpoints

https://upgrowth.in/connected-app/mcpmcp streamable http · checked on a schedule

Registry facts

Not distributed through a package registry we index.

when	check	result	http	latency	detail
6 h ago	mcp initialize	ok	200	100 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
14 h ago	mcp initialize	ok	200	133 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
23 h ago	mcp initialize	ok	200	95 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
31 h ago	mcp initialize	ok	200	68 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
2 d ago	mcp initialize	ok	200	41 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
2 d ago	mcp initialize	ok	200	97 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
2 d ago	mcp initialize	ok	200	84 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
3 d ago	mcp initialize	ok	200	36 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools
3 d ago	mcp initialize	ok	200	107 ms	server upgrowth-growth-toolkit 1.4.2 · protocol 2025-06-18 · 29 tools

Tools observed via MCP handshake

unit_economics — Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per
growth_rate — Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).
roas_check — Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product c
ad_budget_planner — Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.
find_growth_moves — Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keywo
max_affordable_cac — Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio,
period_change — Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, includin
seo_roi — Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even tra
ai_crawler_access_check — Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot
mdr_charges — Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. U
robots_txt_generator — Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-Sea
schema_generator — Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google
content_seo_check — Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found
meta_tags_builder — Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.
youtube_earnings — Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch
instagram_earnings — Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement
engagement_rate — Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impression
website_ad_revenue — Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
ytd_growth — Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.
ppc_forecast — Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC a
customer_lifetime_value — Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, w
ecommerce_metrics — Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.
growth_projection — Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target
acos_check — Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
share_of_voice — Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions
break_even — Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.
campaign_roi — Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.
attrition_rate — Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.
book_strategy_call — Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.

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kind Official MCP Registry

name Official MCP Registry

repoUrl Official MCP Registry

summary Official MCP Registry

version Official MCP Registry

description Official MCP Registry

homepageUrl Official MCP Registry

publisherName Official MCP Registry

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Official MCP Registryin.upgrowth/growth-toolkit

first seen 3 d ago · fetched 3 d agoopen ↗

Field history (7 recent events)

3 d ago · declared · summary → "29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks."
3 d ago · declared · description → "29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks."
3 d ago · declared · publisherName → "in.upgrowth"
3 d ago · declared · homepageUrl → "https://upgrowth.in/growth-toolkit-mcp/"
3 d ago · declared · repoUrl → "https://github.com/upGrowth-in/upgrowth-growth-toolkit"
3 d ago · declared · version → "1.4.2"
3 d ago · declared · protocols → ["mcp"]

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