Taseli

Name: Taseli
Author: il.co.taseli

MCP serverMCP

AI campaigner for Google, Meta and TikTok ads, with memory, a plan and owner-approved changes.

by il.co.taselihomepage ↗v0.4.0

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Observed by Wellknown

Evidence

Everything here was measured by our prober or read from a registry. Nothing is self-reported.

30-day availability2/4 checks ok

30 days agotoday

Tools observed via MCP handshake

get_results — How the whole business is doing, exactly as Home shows it: Home's verdict sentence first, then results in the business's own word (leads, sales, calls…) over th
get_learnings — What Taseli has learned about each ad account from its own results: risks, insights and opportunities, each with how sure it is, the evidence and since when it
get_site_watch — What Taseli sees on the business's website, re-read every few days: current offers, product prices, when it last checked and when it last changed, and the recen
get_ad_set_health — Every running Meta (Facebook and Instagram) ad set: Meta's learning status (learning, learned, learning limited), results in the last 7 days against the ~50 a w
get_business — The business card every Taseli decision starts from: offer, area, customers, voice, the economics (margin, customer value, the cost per result or ROAS that brea
crm_status — Read only. Whether the business's CRM (HubSpot, Pipedrive or monday.com) is connected to Taseli, when it was last pulled, how many deals the last pull read and
list_accounts — Every ad account of this business that Taseli runs: Google Ads, Meta and TikTok, each with its id, platform, currency, goal and target, monthly budget and spend
get_account_review — The deep read of each ad account, as a senior campaigner sees it: the written review (verdict, tracking, top findings with the fix and its monthly worth) and th
get_guidance — Taseli's playbook for one question on this business's account: the few best-practice rules that apply at the account's stage (computed from its own numbers), pl
explain_change — The full recorded story of one change in an ad account, for 'why did you do that?', 'who changed X?', 'what happened with the budget change on…': what started i
get_benchmarks — How this account compares with businesses like it across Taseli (same platform, goal, kind of business and region; numbers only, no business can be identified):
get_plan — Taseli's work plan for the business, read only: the active plan (stage, goals, the owner's rules it follows, what Taseli does now and next and why, its if-then
test_idea — Puts one idea the owner wants TESTED into Taseli's test queue: 'try a headline with the price', 'test a video with a customer', 'what if the ad shows the team'.
list_decisions — Changes Taseli prepared and is waiting to make, most valuable first, each with why, the monthly saving and a link to approve it in Taseli. Only the owner approv
what_we_did — Changes Taseli made recently, in plain words, and what it is watching now; first, where each account stood before Taseli against the last 30 days ('since we sta
propose_campaign — Creates a proposal in Taseli for a new campaign on a topic, planned with AI from the business brief and memory. Google Ads: Search, Performance Max, Demand Gen
send_to_ad — Put a studio ad (all its sizes: the creative ids of one ad) or ad texts written by Taseli's studio into a RUNNING ad, as one proposal the owner approves in Tase
place_creatives — Put the business's library pictures and videos into its EXISTING running campaigns, as cards to approve: a new ad in a running Meta ad set, more pictures and vi
get_decision — One change Taseli prepared or made, by its id or #number (as listed in Taseli or from a link): what changes from what to what, why, its worth, risk, who decided
propose_change — Prepares one change to a running ad account as a proposal the owner approves in Taseli: pause or resume a campaign (or a Meta ad set, a Google ad group), a new
get_creatives — Each picture and video in the ads (with its id) with its own last-30-day results (spend, results, CTR, cost per result), a verdict (good, ok, weak, untested, un
update_brand_kit — Set what the owner said about the brand: colours (#RRGGBB), fonts, tone, a brand line, what the brand always does and never does. Only the keys sent change; an
get_creative_strategy — This business's creative strategy: what wins here (its own creatives' results by angle, style, hook, format and people, with how sure we are), which studio reci
list_competitors — The competitors Taseli watches for this business (Meta and Google ads in Israel, checked weekly): each with its live ads, new and stopped this week, its longest
get_competitor_ads — The actual ads competitors run or ran, from Taseli's archive of the Meta Ad Library and Google Ads Transparency Center (Israel): the ad text, headline, call to
get_market_insights — Taseli's weekly read of the competitors: the week in one sentence and up to 5 ideas (offer, price, long runners, format, channel, hook, audience, language, gaps
get_market_trends — The standout TikTok ads in Israel in the business's category over the last 30 days (TikTok Creative Center), ranked: title, objective and cover. These are categ
add_competitor — Starts watching a competitor. Pass `input` (the business name as the owner said it is enough: it is first looked up on the web for its exact name, site and Face
remove_competitor — Stops watching a competitor (or turns down a suggested one). The ads collected so far stay in the history and it can be added back any time. Owner, admin or man
refresh_competitors — Re-checks every followed competitor now instead of waiting for the weekly check, then refreshes the ideas (~10-20 minutes). Pro plans, once a week; owner, admin
get_memory — Search what Taseli remembers about this business beyond the business card: older facts, the owner's rules and decisions with their exact words, attempts and how
remember — Save one thing to Taseli's memory of this business so every later decision follows it: the plan, the daily review, new ads and campaigns, every answer. Holds on
record_idea — Sends the Taseli team a note about something the owner asked for that Taseli can't do yet (a change with no tool, a missing report, a platform feature), or an i
list_reports — The business's results reports, newest first: period, for the owner or written for a client, draft or sent, headline and the link to read it in Taseli.
make_report — Writes a results report, the same as Reports in Taseli: the last 28 complete days (the app's window) or the last full month, for the owner or written for the bu

when	check	result	http	latency	detail
1 h ago	http head	failed	—	—	disallowed by robots.txt
5 h ago	mcp initialize	ok	200	508 ms	server taseli 0.4.0 · protocol 2025-06-18 · 35 tools
15 h ago	mcp initialize	ok	200	255 ms	server taseli 0.4.0 · protocol 2025-06-18 · 35 tools
15 h ago	http head	failed	—	—	disallowed by robots.txt

Taseli

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